Keynote LCC CEO panel: How is the low cost landscape evolving and what key trends are emerging?
At Aviation Festival Asia, Mandy Ng, the then CEO HK Express, Rob L. McKinney, CEO Northern Pacific Airways, Con Korfiatis CEO flyadeal, and Carly Povey, CCO Bonza, joined for a panel exploring the evolving low cost landscape. This session asked, ‘as we continue to reopen the region how is the low cost landscape evolving and what are the key trends emerging when it comes to market share, digital technology, sustainability, ancillary revenue and passenger behaviours?’
The diverse customer base of the airlines represented on the panel produced valuable insights with each carrier bringing different strategies to the discussion. As described by Carly, 99 per cent of Bonza’s bookings are made through the app, contrasting against Alaska based-Northern Pacific Airways who’s customer base includes villages in Alaska with “Native Alaskans who will walk up to the counter and buy a ticket with cash.” Drawing on the range within the carriers, Brian Sumers expertly accentuated the airlines’ differences, leveraging the CEO’s experiences to add depth to the discussion.
The panel covered a variety of topics from sustainability, ancillary revenue, superapp ambitions, booking strategies, and margins to unpack the current LCC landscape and look towards the future.
For more from these panellists see:
- Interview with Mandy Ng, CEO of HK Express – The benefits of digitisation
- Interview with Con Korfiatis CEO of flyadeal – Creating a digital-first airline
- Con Korfiatis, CEO flyadeal – Keynote interview “The digital demands in Saudi Arabia”
