Recently, JetBlue launched a series of new functions aimed at providing customers with an inflight streaming experience that aligns closer with what they have come to expect at home. Responding to rising demands around personalisation and convenience, the inflight streaming service Blueprint priorities these aspects, even marking a couple of “firsts” for a US airline.

Here are several of the features outlined by the airline which are already being rolled out on the AVANT touchscreen aircraft powered by Thales:

  • Watch party: Watch the same film or TV show at the exact same time with up to five other customers on the flight. JetBlue is the first airline to allow up to six customers to watch entertainment content at the same time to enjoy family-style viewing. Play and pause can be controlled on all linked screens, regardless of where each viewer is seated.
  • Content recommendations: Receive personal recommendations for inflight entertainment based on previous viewing history.
  • Pick up where you left off: Whether connecting with a layover or flying next month, never miss the end of a film or television show—automatically pick up where you left off from flight to flight.
  • Saved favourites: Save film and TV show selections to watch on future flights so you can spend less time searching and more time watching.
  • Saved settings: Accessibility and system settings, such as volume, language, parental controls and close captions preferences can now be saved and carried over from flight to flight.
  • Content partnerships: First-of-its-kind partnerships such as JetBlue’s exclusive streaming partner, Peacock, provide customers with access to exclusive entertainment and offers.

Furthermore, the airline is leveraging seatback screens to elevate its customer experience by introducing personalised greetings, providing information regarding connecting flights and gates, facilitating seatback ordering, and simplifying sign up to the airline’s TrueBlue loyalty program.

Jayne O’Brien, Head of Marketing and Customer Support, JetBlue said:

“JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft. By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms.”

At World Aviation Festival in October, airlines will be unpacking inflight entertainment looking at how airlines can elevate passenger satisfaction, operational efficiency, and revenue through their IFEC. Book your ticket now to avoid missing out.

 

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