Turning the cabin into a viewing lounge with IFE

by | Aug 18, 2023 | Airlines, Digital Transformation, Travel Tech

Turning the cabin into a viewing lounge with IFE: FIFA Women’s World Cup 2023


This Sunday, the 2023 Women’s World Cup final is taking place between England and Spain. Projections have the tournament viewership at over two billion people, making it the largest audience in history for a single women’s sport.

With many tuning in to watch from all over the globe, even those in the air can be a part of the experience thanks to in-flight entertainment technology.

Sport 24, the live sports channel available on airlines and cruise lines internationally, made a deal with FIFA to broadcast the Women’s World Cup Australia & New Zealand 2023. The IMG-owned channel will have shown more than 90 hours of live coverage across 64 matches across the tournament. 

Richard Wise, SVP, Content and Channels for IMG’s media business, said:

“Off the back of our best ever FIFA World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners. The FIFA Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling.”

Last year, Sport 24 reached a total of 5 million viewers across 800+ aircraft and 150+ cruise ships for the FIFA World Cup 2022 in Qatar.



Demonstrated by the picture above, digital connectivity has the potential to link passengers in the air to global spectacles like the World Cup, even at 35,000 feet. Evolving from simple entertainment systems, personal in-flight screens can help to connect passengers from diverse backgrounds, transcending difference with the shared experience of international sporting events.


For more like this see: