SITA and Zamna partner to “fundamentally change data management within the aviation industry”

by | Jan 27, 2023 | Airlines, Airports, Digital Transformation, News, Travel Tech

SITA and Zamna partner to “fundamentally change data management within the aviation industry”


On 25 January, a press release confirmed that multinational information tech company SITA and travel identity company Zamna Technologies finalised their partnership deal.

The pair will be working towards creating an entirely digital travel experience.

Irra Ariella Khi, CEO, Zamna Technologies, said:

“Together we will leverage Zamna’s digitization of travel documents and processes through Identity Rails, to make travel significantly more efficient, and deliver secure travel identity for all — through airports and across borders.”

Together, the companies are “fundamentally changing data management within the aviation industry.” The collaboration between the two will simultaneously increase security for SITA’s clients through safe, private, and decentralised data management whilst improving the passenger experience.

Zamna uses a decentralised blockchain based model to transform how passenger data, such as passport, visa, and health information, is verified and handled. The solution brings security, ease, and efficiency benefits for travellers airlines, airports, and governments.

Their solution will also address the current frustrations of having to repeatedly present travel documents at each touchpoint. This will streamline the process for passengers, airlines, and airports, reducing processing times and facilitating a more seamless journey. The press release also highlighted the potential operational savings from the secure sharing of passenger data.

David Lavorel, CEO, SITA, said:

The partnership with Zamna Technologies powers the next step in the journey to SITA’s vision of enabling a truly connected and digital travel experience along with all the benefits it will deliver: efficiency, improved passenger experience, and increased security.”


Article by Jess Brownlow