Peter Smith VP, Strategic Partnerships, Travel at Cover Genius – Customer trust, personalisation, and future trends
At Aviation Festival Asia, Peter Smith VP, Strategic Partnerships, Travel at Cover Genius joined us for a brief interview. The conversation explored the nuances of travel protection and its connection to the aviation industry.
Travel insurance represents a rapidly growing industry. In 2021, the value of the marketplace was approximately $14 billion, by 2031 this is estimated to reach $125 billion. However, customers are disillusioned with the industry. During the conversation, Smith discussed the repercussions of the pandemic, who holds customer trust in the aviation industry, personalisation, future trends, the importance of convenience, and more.
Cover Genius is the insurtech for embedded protection. Through XCover, its global distribution platform for any insurance or other type of protection, the insurtech protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Booking.com and Agoda, Intuit, Ola, Ryanair, Turkish Airlines, Descartes ShipRush, Zip, MakeMyTrip and many more.
- What major changes have the industry undergone since the pandemic, based on what you have seen at Cover Genius? How do you think these effects have altered the industry in the long term?
- What can be done to improve customer trust in the industry?
- How do you best tailor product/price to the customer’s specific needs?
- Could you identify some future trends for travel protection?
Article by Jess Brownlow