Already known for its pioneering applications of cutting-edge technology, Qatar Airways has introduced a world first – AI powered, digital human cabin crew to assist passengers. Developed in partnership with AI digital human technology leader, UneeQ, the introduction of virtual crew looks to stretch the possibilities of the digital travel experience, delivering a personalised and novel experience for passengers.
The second-generation virtual cabin crew, known as Sama 2.0 will be accessible through QVerse and the Qatar Airways app and is powered by conversational AI and is capable of answering questions in real-time including Qatar Airways FAQs, destinations, support tips, and more. Launched at ITB Berlin 2024, the holographic virtual cabin crew will continue to learn through passenger interactions.
Qatar Airways Vice President Marketing, Babar Rahman, said:
“Sama 2.0 represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality. This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways, but also for the industry at large. Qatar Airways affirms its commitment to leading and collaborating with innovation experts to create pioneering products and services for its customers.”
As technology develops, airlines are harnessing digital capabilities in new and exciting ways. Earlier this year, Korean Air featured virtual humans in its latest inflight safety video. The airline explained this as an effort to re-engage passengers with the importance of inflight safety but also described it as a new experience for passengers.
How do you think digital and human touch need to be balanced as the passenger experience evolves over time?
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