Emirates’ world first robot check-in assistant

by | May 3, 2023 | Airlines, Airports, News, Travel Tech

Emirates’ world first robot check-in assistant


Emirates are changing up the check-in process, moving it “close to you” to streamline the airport experience for their passengers. With a new City Check-in and Travel Store, customers can now visit the store located in ICD Brookfield Place in DIFC, Dubai’s busy finance hub. Here, passengers can drop their bags between 4 and 24 hours prior to the flight, facilitating a hassle-free trip to the airport.

Rob Devereux, CEO of ICD Brookfield explained:

“The exciting new addition will bring the convenience of city check-in to the central business district, allowing Emirates passengers more time to go about their daily routine, spend productive time at work and enjoy the wonderful lifestyle Dubai has to offer.”

Once at the conveniently located store, passengers can select their check-in method from three options: check-in agent, self check-in kiosk, or world first robot check-in assistant – Sara.

Sara, Emirates’ “innovative portable robotic check-in system” will roam around the store looking to help passengers. The robot can match faces with scanned passports, check passengers in, print boarding passes, offer the option to purchase extra items, and guide them to the luggage drop area. On top of this, Sara’s 2.5 metre LCD screen shows the latest destination content from Emirates and an interactive touchscreen map.


Source: Emirates. Product – Emirates City Check In & Travel Store – Self Check In options


Adel al Redha, Emirates’ Chief Operating Officer said:

“Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options. Our new location is the first ultra-convenient check in and baggage drop facility conveniently located in the DIFC area. People can avoid busy periods at the airport and minimise queuing.”

For more on Emirates’ robot check-in read here.