Saudia inks major IFEC agreement with Panasonic
The national flag carrier of Saudi Arabia, Saudi Arabian Airlines (Saudia) has signed an agreement with Panasonic Avionics Corporation (Panasonic Avionics), the world’s leading supplier of In-flight Entertainment and Communication Systems (IFEC).
Under the new agreement, the Astrova seat-end solution will be installed on 30 of Saudia’s aircraft. According to the press release, the system “is designed to stay at the forefront of consumer trends and in-flight entertainment products and services.”
The design ensures passengers can seamlessly interface their personal devices to the IFE system, facilitating an omnichannel, multiscreen, multi-purpose environment. Additionally, passengers will have the opportunity to customise the LED lighting, enhancing experience and optimising the cabin environment to individual preference.
His Excellency Engr. Ibrahim Al-Omar, Director General of SAUDIA Group, said:
“At SAUDIA, we are constantly looking to improve the guest experience onboard our aircraft, by investing in new technologies and upgrading our systems. Thanks to this partnership with Astrova, our guests will be able to experience the best of in-flight entertainment, with more personalizable features, making their journey with us truly memorable.”
Importantly, Astrova offers significant weight savings helping to reduce fuel burn. Minimising aircraft weight can help to optimise fuel efficiency which ultimately translates to lower emissions and often cost reductions.
Ken Sain, CEO of Panasonic Avionics Corporation, said:
“We are delighted to sign this agreement with our longstanding customer, SAUDIA. The installation of Astrova on their wide-body fleet indicates the airline’s commitment not only to sustainability, but also to its customers and the Kingdom’s 2030 Vision.”
For more on Saudia and the region’s 2030 Vision see:
- Saudia’s digital system linking flight tickets to transit visas
- Ayman Aboabah, CEO King Abdulaziz International Airport – Keynote interview, “The common goal between all travellers.”
- Con Korfiatis, CEO flyadeal – Keynote interview “The digital demands in Saudi Arabia”
