What to expect at Aviation Festival Asia with Yen-Pu Paul Chen
At the end of the month, industry executives, start ups, and established leaders in the field will congregate for Aviation Festival Asia.
Yen-Pu Paul Chen, MD, V.X Consulting will be joining the event’s loyalty track, drawing on his multidisciplinary background to bringing a nuanced and perceptive approach to the interviews and panels.
In this short interview, Paul offered an exclusive insight into what to expect from his sessions.
Paul will be moderating panels on:
- Maintaining bespoke, relevant relationships with loyalty program members in line with their unique realities.
- Update and upgrade – revamping aviation loyalty programs to reflect current and future passenger priorities.
As well as interviewing Melissa Vandersay, Lead – Strategic Partnerships – Retail, Lifestyle, Points Exchange and Sustainable Partnerships, Etihad Airways on ‘Key teachings from the pandemic regarding diversifying loyalty programs that airlines can bring into the future.’
Some of the panellists in these sessions include Siddhartha Butalia, CMO, AirAsia India, Shefali Higgins, Head of Member Engagement, Emirates Skywards, Katherine Benton, Director, Customer Platforms IT, Hawaiian Airlines, Melissa Vandersay, Lead – Strategic Partnerships – Retail, Lifestyle, Points Exchange and Sustainable Partnerships, Etihad Airways, and Wilson See, Marketing & Strategy Research, Japan Airlines.
During the conversation, Paul also shared his thoughts on what makes APAC such an exciting region for aviation, key trends the audience can expect to hear about at the event, and why Aviation Festival Asia is important for the industry ecosystem.
To see Paul’s sessions and other unmissable talks, interviews, and panels get your ticket here.