From 25 August, American Airlines is limiting the availability of free upgrades to business from economy.
On select domestic routes, instead high-status members will be offered a complimentary seat in premium economy where available. Those in premium economy will still be eligible for upgrades to business.
The new restrictions apply on the following routes:
- New York JFK to Los Angeles
- Boston to San Francisco
- Dallas Fort Worth to Honolulu, Kona and Maui in Hawaii
- Phoenix to Honolulu
- Chicago O’Hare to Honolulu and Maui
The move comes as American seeks to extract more revenue from the front of the cabin. Premiumisation has been a key focus for the airline in recent years, with business and first class undergoing significant redevelopment. Meanwhile, the airline is also investing in lounge renovations and Starlink WiFi to improve customer experiences.
IATA reported that demand for premium travel increased by 4.5% year-on-year between 2024 and 2025. American operates a huge network but struggles to match the profit margins of rivals Delta and United. CEO Robert is om told CNBC in July that the carrier can close the gap, and the airline’s leaders are betting big on premium to make that happen.
Loyalty is also becoming increasingly important to airlines in a more fractured aviation landscape, but they have to be careful about how much they give away. British Airways revamped its points earning system earlier this year, while United reconfigured their programme to benefit co-branded credit card holders.
American’s latest move ensures they maximise earnings front-of-cabin, but could disgruntle some long-term members if they don’t receive other benefits from their loyalty.
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