Seven start-ups to look out for at Aviation Festival Asia: Customer experience

by | Jan 18, 2023 | Digital Transformation, Travel Tech

Seven start-ups to look out for at Aviation Festival Asia: Customer experience


Aviation Festival Asia gathers together industry giants, start-ups, and everyone in between to drive innovation in the aviation industry. The event is an opportunity for start-ups to get noticed and for influential industry players to forge business partnerships in the Asia Region.

In aviation, the customer’s journey begins far before arriving at the airport. From simplifying the process of inquiry resolution, to ensuring passenger comfort on the plane, these seven start-ups are helping to improve the overall experience along an extended customer journey.


1. Chaise Longue Economy Seat

The Chaise Longue Economy Seat aims to implement a new age of travel presented by COVID-19. With greater comfort, sustainable seats, and more customer satisfaction, the Chaise Longue is the economy class seat of the future. The uniqueness of our seat design is that the vertical volume inside the cabin is used to create more space and accommodate passengers more efficiently. Providing passengers with bigger recline angles, more legroom and more overall space are just some of the benefits of the Chaise Longue Economy Seat design. Leading publications such as CNN, Forbes and Simpleflying have also covered our new innovation.


2. CX Unraveled

CX Unraveled is a hands on Customer Experience agency based in the Netherlands, founded by two former KLM Customer Experience Directors. We want to help our customers unravel Customer Experience (CX) in theory, tools and their personal context so that they can learn how to create truly better experiences in a fun way. To achieve our purpose we provide masterclasses on a variety of customer & employee experience topics and support companies and organizations in achieving awesome customer experiences.


3. Fairlyne

Fairlyne is an early-stage start-up founded in 2021 by three former executives from Accor, Transavia & SNCF. Fairlyne’s mission is to improve customer experience and revenue on reservations websites in the travel & tourism sector. Fairlyne’s Transportation product can optimize revenue on fully booked trips by: Creating waiting lists for every fully booked trip Allowing non-flex customers to notify their no-show in advance and receive a voucher Generating additional revenue by selling last-minute bookings at the highest price


4. FareUpThere

The FareUpThere platform helps airlines improve customer experience, by more accurately identifying rifts in the customer journey.

With the FareUpThere API and SDK, users opt-in to location tracking, and answer short one-question surveys sent out via push notifications throughout their trip. We then gamify the experience, by allowing the user to earn achievements and rewards for each answer.

Once our SDK is dropped into an airline’s existing app, it replaces post-flight email surveys and delivers customer feedback at much higher rates.


5. Fluxir

Fluxir is an innovative startup that aims to revolutionize the travel documentation process by leveraging artificial intelligence to streamline the process of obtaining necessary documents for any destination. By building unique traveler profiles, Fluxir simplifies the process and makes it more convenient for travelers.



LSEAT Engineering designs Economy seat retrofit kits to improve passenger experience on long haul single aisle and wide body aircraft. Its mission is to coordinate component selections, production monitoring of sub-contractors, organizing certification or STC creation work among aeronautical compliant partners. LSEAT organizes the sales and marketing of its products towards airlines and M.R.O’s. Based in Brussels, it builds sales and assistance of its international network. LSEAT has a team of engineers, ergonomic specialists, skilled marketing and sales people collaborating with world major airlines and aircraft manufacturers


7. NLX

NLX® – a SaaS-based Conversational AI company – helps brands transform their customer interactions into automated, personalized self-service experiences. Customer-contact organizations use NLX’s comprehensive, low-code approach to quickly design, build, and manage all their customer conversations in one place, and benefit from NLX’s cost-effective pay-as-you-go pricing model with no hidden fees or service charges. When implemented, NLX empowers a brand’s customers to resolve their own inquiries at their own pace — with no wait time or frustration.

Aviation Festival Asia takes place 28 February – 1 March at the Suntec Singapore. The event is the region’s most important aviation technology conference and exhibition.