Air Serbia has partnered with Loyalty Juggernaut to overhaul its loyalty programme.
The Serbian national carrier has set March 2026 as the launch data for its revamped loyalty offering. Loyalty Juggernaut’s AI-powered Gravty platform will provide the infrastructure to maximise customer engagement. Snezana Radinovic, Frequent Flyer Product Development Manager at Air Serbia, said:
Our ambition is to create one of the most engaging loyalty propositions in Europe.
Specific details of the scheme, such as rewards and partners, are currently unknown. Loyalty Juggernaut’s technology underpins many airlines’ cutting-edge loyalty offerings, including Emirates Skywards and new airline Riyadh Air’s Sfeer. Based on these examples, Air Serbia frequent flyers can expect to benefit from personalised offers and upgrades, as well as the opportunity to spend points on ancillaries such as car rental and hotels.
Jiří Marek, CEO of Air Serbia, added:
This partnership marks a key step in transforming how we engage with passengers. We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia. By combining our service excellence with LJ’s technology, we will deliver a program that reflects today’s travellers: connected, mobile, and seeking personalised value.
Air Serbia will celebrate 100 years of operations in 2027, and the carrier has set an ambitious new strategy to mark its centenary. Carrying 4.4 million passengers a year, the airline has added 50 new destinations in the past four years, including launching a new long-haul route to Toronto. Marek has described an airline as ‘a natural ambassador of its home country’. Through its partnership with Loyalty Juggernaut, Air Serbia will hope to strengthen its image and boost connectivity to the Balkans.
Join us at World Aviation Festival 2026 to discuss the evolution of loyalty programmes.
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