One major trend identified for 2024 travel was music tourism. Amadeus’ research showed that music would continue to drive tourism in various regions throughout the year – from Coldplay 2024 concert dates increasing searching volumes in Romania (91 per cent) and Greece (62 per cent), to Taylor Swift’s tour influencing travel booking patterns in the APAC region. Joining the likes of Ryanair, Pegasus, and Frontier in leveraging this trend, AirAsia MOVE (formerly airasia Superapp), has partnered with Coras to introduce MOVETIX.
Spearheaded by Hassan Choudhury, MOVETIX is a joint venture between AirAsia and Universal Music. The cutting-edge platform, gives users access to over 10,000 global events and activities, seamlessly integrated with flight bookings, hotels, and land transport.
Nadia Omer, CEO of AirAsia MOVE said:
“Entertainment is an essential part of travel, and Hassan’s role in RedRecords and MOVETIX aligns perfectly with our commitment to deliver the best value in travel and to develop talents in Asean. Teaming up with the best of entertainment with Coras on our AirAsia MOVE platform will elevate the experience of our customers, while staying true to our brand proposition. With MOVETIX, our app users can now book their entire trip seamlessly including flights, hotels and land transport through airasia ride, meals via the Dine-in option, all within one single cohesive ecosystem.”
Customers frequently need to pair booking travel and accommodation with booking tickets to a live event. Streamlining the process into one app can create a more convenient experience for passenger as well as offering greater control in managing their travel plans.
Through the partnership with AirAsia, Coras hopes to contribute to Southeast Asia’s growing marketing for live entertainment, offering AirAsia MOVE’s 15 million monthly active users tickets to the best events across 67 cities.
Nadia Omer, CEO of AirAsia MOVE will be speaking at Aviation Festival Asia on reinventing the travel agency landscape. Book your ticket now to avoid missing out.
For more like this see:
- Capital A’s surprising shift
- Tony Fernandes, CEO Capital A – Keynote interview, “I think if you don’t use it, you’ll regret it.”
- Keynote CEO panel – What is the future of the Asian aviation industry?
Also in the news:
The digital tool that will elevate Qatar Airways’ onboard experience
How IT Innovations Propel Airlines Towards Net Zero Carbon Emissions by 2050
Multimodal Travel: Aviation Needs to Think Beyond the Flight
Letsfly Co-founder – 3 Key Elements For Airlines & Retailers To Improve Distribution Strategies