Insights from World Aviation Festival 2022 with Henry Harteveldt
As we settle into 2023, it is important to remember the lessons learnt in the previous year in order to grow effectively.
On the final day of the World Aviation Festival 2022, Henry Harteveldt took the time to reflect on the conference. Henry is one of the world’s best-known travel industry analysts and President of Atmosphere Research Group, a company providing market research and analysis to the global travel industry.
This conversation explores insights from the event in detail, elaborating on them with expert judgement. Three of Henry’s key takeaways from the event are detailed here.
One was the industry’s recognition of the need to collaborate. As Henry described, there was a general sense that the industry is at “the beginning of a new age where airlines are realising they can’t and don’t have to do everything on their own.”
A second observation was the strength of the resolve demonstrated at the event. Despite wide acknowledgement of the recent challenges the industry has confronted and continues to face, the overall spirit was one of determination and defiance.
The third was a discussion of how consumer mentally has evolved, at least in part, catalysed by the pandemic. Importantly, Henry highlights what this means for the industry in terms of meeting customer expectations and digitising the industry.
Watch the below interview to hear Henry’s answers to the following questions:
- What have been some of the prevailing messages from the conference?
- Has there been anything that has particularly surprised you or caught your attention?
- Sustainability and technology have been a couple of the predominant themes of late, can you think of any other themes that we might see join these two in the next year?
Article by Jess Brownlow