Interview with Chai Eamsiri, CEO THAI Airways – Embracing digital

This short interview with Chai Eamsiri, explores THAI Airways’ evolving relationship with digitisation. In line with their rehabilitation plan, the airline has shifted their approach, positioning digitisation at its heart. This evolution translates across the company from running operations with half the previous staffing levels to the different ways of reaching out to customers.

Questions asked:

1. How are digital investments helping to grow your airline’s revenue?
2. What changes have you made to enhance the sales experience for your customers?
3. How will the return of China’s tourist market impact your strategy?

Article by Jess Brownlow

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