In this interview, Mauricio Parise, Vice President Brand Experience, Delta Air Lines discussed the airline’s commitment to customer-focused innovation, building global partnerships on a foundation of shared values, and insights into future trends.
Mauricio highlighted the importance of following data in guiding a process of constant improvement. To be a front runner in customer experience long into the future, key decisions have to be made now based off a deep understanding of trends, data, and customers.
Looking to the future, Delta’s VP Brand Experience selected personalisation as one of the powerful tools positioned to shape brand experience. It has a multitude of applications with the potential to elevate passenger experience and empower employees and Mauricio detailed just a few of the ways Delta is working to implement these.
To learn the key to Delta’s successful partnerships, understand the expectations of travellers, and more, watch the full interview.
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