Jet2 have announced a partnership with Adobe to use agentic AI for personalised travel offers.
The airline and package holiday provider is the largest tour operator in the UK, boasting 10 million customers. Through Adobe CX Enterprise Coworker, Jet2 personnel can use agentic AI to make unique offers to travellers based on their preferences and booking history.
Additionally, Adobe will provide the company with a holistic view of every passenger profile, enabling Jet2 to send recommendations, as well as personalised itineraries to holidaymakers once they reach their destination.
David Hills, Chief Customer Officer at Jet2 said:
At Jet2, our customers are at the heart of everything we do. Customers know they will always receive a VIP experience when they holiday with us, reflected in our industry-leading customer satisfaction scores, which are significantly ahead of the market. Working with Adobe will enable us to serve our customers even better, using the power of AI to make every interaction more personal, more relevant, more timely and always helpful – strengthening what makes Jet2 different and bringing us even closer to customers.
Alongside agentic support, under the partnership Jet2 will use Adobe tools to develop better customer responses. The tech company are also using their expertise to help Jet2 optimise their content for large-language models (LLMs).
Nathan Hancock, Vice President and Managing Director, UK, Ireland, Middle East and Africa at Adobe, added:
Jet2 has built one of the most trusted customer communities in UK travel and our partnership is about building on that foundation. Every day, customers expect more relevance and faster responses, whether that’s a recommendation, a personal offer, or a change to their plans. Together, Adobe and Jet2 are creating something that will transform travel experiences.
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