Meta launched their new AI agent Muse this week, which has travel booking capabilities.
The feature is powered through Duffel, a UK company that provides muse with live travel information through its AI. Alongside flights, accommodation booking within Muse is also set to launch soon. The platform is currently only available in the US.
Payments are processed through Link, a Stripe wallet that generates a one-time-use card so users’ real payment information stays secure. A press release from Meta claims that Muse “has first-of-its-kind privacy, safety, and security protections engineered into it that no other agent provides”.
The company concludes:
Meta thinks personal superintelligence will be one of the most transformative technologies of a lifetime. Muse is a first step: an agent that takes on more of the work so people can focus on what matters to them.
When booking flights, customers can either process the transaction entirely through Duffel or Muse can book through browser. Passengers can add their loyalty information to the Muse chat, but to make later additions, such as adding bags or changing passenger information, they will have to go through the airline’s website.
Google announced last year that it was preparing to add AI-powered travel booking through its AI Mode feature, while OpenAI has set similar ambitions with its Atlas product.
Meta is first out of the gate to put agentic AI booking in the hands of consumers. However, analysts have questioned whether consumers will actually use Muse, given Meta’s poor privacy record.
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