Modern retailing at Emirates: The future of offer and order

by | Nov 16, 2023 | Airlines, Digital Transformation, Interviews, News, On-demand, Retailing

At World Aviation Festival, Anand Lakshminarayanan, Senior Vice President – Revenue Management & Airline Partnerships, Emirates Airline joined Henry Harteveldt. The fifteen-minute interview looked at the transformation of digital retailing and the evolving landscape of offer and order.

Anand explained the world renowned airline’s offer and order journey to date, detailing the effort entailed in shifting to full digital retailing. Here, the benefits of Emirates Gateway were highlighted and the challenges shifting from a legacy EDIFACT system explained. Through the conversation, Anand also conveyed the airline is now able to best present their products and services to the end customer.

Additionally, discussion looked at how customer behaviour has changed, touching on the host of changes related to booking, buying, and ancillaries since the pandemic and how changes at Emirates are catering to these new expectations.

To watch the full session exploring IT infrastructure, data, AI/ML, and more watch the full interview below.



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