From picking a destination to where you sit on the plane, here’s how Amadeus sees travel changing in 2024

by | Nov 16, 2023 | Airlines, Airports, Digital Transformation, Retailing, Travel Tech

As an ever-evolving industry, it is important to stay at the forefront of change.

So, with 2023 starting to draw to a close, Amadeus has leveraged its propriety data and expert analysis to answer the question, “How will we travel next year?” Here are five developments Amadeus are predicting for next year – one or two might even surprise you.

Daniel Batchelor, Vice President, Global Corporate Marketing & Communications at Amadeus, expressed: 

“After a period of recalibration and reassessment over the past few years, we are beginning to see a host of new ideas bear fruit across our industry. 

Music tourism

Amadeus research has shown that music will continue to drive tourism in various regions next year – from Coldplay 2024 concert dates increasing searching volumes in Romania (91 per cent) and Greece (62 per cent), to Taylor Swift’s tour influencing booking patterns in the APAC region.

Agents of influence

The rise of tech enabling influencers using Instagram, YouTube and TikTok, for example, to share a booking link directly on their profile page and process payments is seeing influencers evolve from a powerful source of inspiration to facilitators of direct bookings.

Electric skyways

Next year is anticipated to be a big year for electric vertical take-off and landing (eVTOL) aircraft. With German aircraft manufacturer Volocopter planning to provide a fleet of electric VoloCity eVTOL for the Paris Olympics in 2024 and Toff Mobility, the first electric air company in Asia, working towards debuting electric aircraft in 2024 in South Korea. Further green, electricity-based developments are also predicted, including a planned electric airline debut from Ecocity in the UK and hydrogen-electric engines for seaplanes in the Canary Islands.

Intelligent concierge

Developments in generative AI have dominated conversation across industries this year and in 2024 we can expect to see its value to the travel industry go from strength to strength. The technology is already influencing the way people search for travel, but Amadeus predicts, “the next generation of generative AI powered customer service will be delivered with greater patience and empathy.”

Business luxe-lite

Responding to a rise in passengers wanting premium travel without the full fan-fare, airlines have started unbundling business, making it more accessible. With many airlines already adapting fare options to cater to this desire, the trend is projected to continue into 2024.


What are your 2024 travel predictions?


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