Ron Glickman, VP of North America, Snowfall joined to discuss the evolution of passenger preferences, the strategic use of data to deliver personalised experiences, and the important connection between intermodal travel and sustainability.
As we unpacked the impact of the pandemic on passenger behaviours, Ron explained, “Nothing is the same as before.” Expanding on this, Ron compared the United States, Asia, Europe, and Latin America, highlighting geographical variation in how journey planning has changed. Characterising the current state as ever-changing, Snowfall’s VP of North America suggested that next year will be a significant indicator of how travel behaviours begin to settle.
Looking at tech and data, Ron pointed out the importance of data privacy regulations and the challenges they pose to offering a personalised experience. The conversation also touched on intermodal travel’s role in an increasingly eco-conscious world.
To hear all this and more, watch the full interview.
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