Start-ups, sustainability, and travel technology. An interview with Suzanna Chiu, Head of Amadeus Ventures
At the World Aviation Festival, Suzanna Chiu, Head of Amadeus Ventures shared her insights on the value of the start-ups ecosystem, how the aviation industry will evolve, and technology’s solutions to industry problems.
The ten-minute interview touched on a broad range of topics, including the personalisation of the door-to-door journey, resilience and protection against situational changes, taking a holistic approach to the passenger experience, creating a seamless end-to-end journey, digitisation, new technology, sustainability, and more.
Going into more depth on sustainability, the Head of Amadeus Ventures explained “it takes a city.” Highlighting the issue as one of the core areas of change in the industry, Suzanna explained in three clear steps how the company begins to tackle the vast issue.
Firstly, Amadeus Ventures places a significant emphasis on transparency and helping people to measure the impact of their travel.
Secondly, Suzanna touched on the optimisation of operations. This is an area that was identified as buildable, ultimately reducing the initial negative impact on the planet.
Thirdly, mitigation of environmental damage was explored as a method of mediation. The Head of Amadeus Ventures explained this is an area they explore extensively with partners.
The interview was built on the following questions:
- What can the start-ups ecosystem bring to the airlines’ world? What are the latest innovations from start-ups that could be relevant for the airlines?
- How do you see the aviation industry changing in the next decade?
- What industry problems do you see travel technology providing the solution for? Can you give any specific examples?
Article by Jess Brownlow
