“It’s not rocket science.” Stefanie Neumann, CEO, Lufthansa Systems on leveraging data and AI

by | Nov 2, 2023 | Airlines, Digital Transformation, Interviews, News, On-demand, Travel Tech

At the World Aviation Festival, Stefanie Neumann, CEO, Lufthansa Systems joined for a discussion around digital transformation, innovation, and future trends.

Dismantling the complexity surrounding aviation’s digital transformation, Stefanie directly and succinctly addressed the main barriers to its successful progression. The Lufthansa Systems CEO put simply, “That is easily said. [The main barrier is] IT is not always perceived as a contributor to the value creation of our industry.” From this, Stefanie highlighted the need for a shift in perspective, recognising the tangible value that IT can bring.

As the discussion moved on to fully leveraging data and AI, Stefanie asserted:

“It is not rocket science, not at all. […] If we compare it to former concepts like business intelligence that we already learned a lot from, it is not that we have to start from scratch. We can develop and evolve from that and make sure that we make good use of the data for passenger handling, for turnaround management, for revenue integrity…”

Towards the end of the interview, the Lufthansa Systems CEO also made a compelling case for the industry’s responsibility to use technology in the push for sustianability. Here AI’s ability to optimise at every level was centred as a driver of change in the industry.

Watch the five-minute interview here.




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