Lufthansa Group introduce ‘The Green Fares’
Yesterday, the Lufthansa Group announced the introduction of a new product: The Green Fares. This is the Group’s latest addition to its sustainable travel portfolio.
According to the press release, the fares “will make it possible to fly more sustainably in the future with just one click.” Outlining how ‘The Green Fares’ offset flight-related CO2 emissions, the Group explained “this is achieved by using 20 percent Sustainable Aviation Fuels (SAF) and 80 percent by contributing to high-quality climate protection projects.”
Christina Foerster, Member of the Lufthansa Group’s Executive Board responsible for Brand and Sustainability said:
“People don’t just want to fly and discover the world – they also want to protect it at the same time. […] The product launch is an important building block in our efforts to make air travel more climate-friendly.”
From tomorrow, the new fare will be available on over 730,000 flights per year across Lufthansa, Austrian Airlines, Brussels Airlines, SWISS, Edelweiss, Eurowings Discover, and Air Dolomiti.
According to Harry Hohmeister, Member of the Lufthansa Group’s Executive Board and responsible for Global Markets and Network, The Green Fares were tested for flights from Denmark, Sweden, and Norway last year and uptake indicated a growing demand for more sustainable travel offers.
With regards to difference in price of these fares, Reuters reported Hohmeister say it would be impossible to say in general how much more expensive tickets would be, but that they would be “noticeably” more.
Would you be willing to pay more for your plane ticket for the offsetting measures The Green Fares will take?
Article by Jess Brownlow