Mike Szücs, CEO Cebu Pacific Air – Keynote interview, “We are the world’s most complex LCC I would suspect”
This 15-minute keynote interview with Mike Szücs, CEO Cebu Pacific Air looked at “How Cebu plans to further expand its international network whilst driving a stronger ancillary business.”
Throughout the interview, the airline’s business model was evaluated with Szücs explaining the paradox between being one of “the world’s most complex LCCs” and the airline’s “fundamental mission to keep things simple.” Unpacking this, Szücs explored the geographic and infrastructure factors which have shaped the airline into its current form.
Looking at how the airline has navigated the post-pandemic landscape, the conversation compared changes in domestic and international markets as well as booking trends. Cebu’s CEO also described the ways they used incentives to attract back domestic demand and encourage the extension of the booking curve. The discussion was supplemented with discussion surrounding aircraft types, routes, opportunities for revenue improvements, the importance of becoming a leader in the digital space, and more.
For more from Mike Szücs see: