Data analytics in aviation. An interview with Dirk Jungnickel, SVP Enterprise Data & Analytics at Emirates Group
Like with many industries, data analytics is having a transformational impact on aviation. It has the potential to improve multiple facets of the industry, including but not limited to customer experience, revenue, operation efficiency, safety, and sustainability. Through encouraging optimisation at all stages and developing the way businesses interact with passengers, the industry is advancing. With such considerable potential, a strong understanding of how to harness and leverage this data is invaluable to companies.
In this 20-minute interview with the SVP Enterprise Data & Analytics at Emirates Group, Dirk Jungnickel provided an expert overview of the vast topic that is data analytics in aviation.
The discussion touched on the role data plays in the industry and the variety of ways it can be used to optimise systems with tangible results. Supplementing discussion of the potential data holds for the industry, Dirk draws also attention to some of its challenges, including difficulties getting a clear view of data across the business.
Furthermore, Dirk explores into depth how data analytics can be used to improve the customer experience. Offering the example of monitoring passenger satisfaction, Dirk describes how data is collected and analysed in a manner that allows for a dynamic, effective response.
Given the possibilities that data can offer the aviation industry, it is useful to understand the landscape and establish the value that it can hold for your business.
Questions:
- How important is unlocking the potential of data to the overall success of the aviation industry?
- How do you get a clear view of data across the business?
- What can be gained by using AI to harness value from data?
- Could you explain how data analytics can be used to enhance operations and improve the customer experience overall?
- Can you tell us a little about the recent advancements in AI/ML for Emirates Group?
- Are there any exciting developments in the data analytics field that we should be keeping an eye out for?
Article by Jess Brownlow
