TAP Air Portugal, Connecting the World. Interview with Silvia Mosquera
Next year’s World Aviation Festival will be held at Lisbon in partnership with TAP Air Portugal.
Silvia Mosquera, Chief Commercial & Revenue Officer at TAP Air Portugal joined us at this year’s World Aviation Festival. Taking part in an interview Mosquera discussed the changes needed for aviation to evolve into a more customer-centric industry, how TAP Air Portugal maintain their competitive advantage, the decision to partner with World Aviation Festival next year, and how the World Aviation Festival can continue to drive innovation in the industry year after year.
Historically, Portugal played a key role in connecting the world. Benefiting from a privileged geographical position, Portugal sits between four continents: Europe, Africa, North America, and South America.
Looking back to the Early Modern Age, Portuguese seafarers connected the oceans together, establishing paths that laid the foundations for globalisation. The consequent connection secured Portugal’s position as permanently in contact with the wider world. Nowadays, mainland Portugal has three international airports: Lisbon, Faro, and Porto. These international airports across Portugal connect major cities regularly. TAP Air Portugal itself connects to 90 destinations and 36 countries worldwide.
Considering Portugal’s central role in intercontinental connection, it is fitting that next year’s World Aviation Festival will take place in Lisbon.
In the interview, Mosquera discusses the need for a shift in mindset away from regarding aviation as simply a method for transporting passengers from A to B. The industry must place the passengers and their experience at the heart of the journey. Through transitioning towards a more customer focused mindset, the barriers to creating a consistent, seamless journey are revealed. Identifying silos as a barrier to achieving a more customer-centric approach, Mosquera highlights the importance of the need to develop away from these as flying becomes focused on passenger experience.
Looking towards 2023, the World Aviation Festival are trilled to be partnering with TAP Air Portugal.
Article by Jess Brownlow