Marcelo Mota, Commercial Director and CCO, Aeroportos Brasil Viracopos – “Tech is an extremely powerful tool to leverage competitivity and the success of business activities.”
Internationally, airports are leveraging technology to enhance operations and elevate passenger satisfaction. Marcelo Mota, Commercial Director and CCO, Aeroportos Brasil Viracopos joined for a 10-minute interview discussing the correlation between passenger experience and the effective utilisation of technology, highlighting specific examples at Aeroportos Brasil Viracopos.
Marcelo has been working in the industry for almost 25 years. Having previously been involved with the revamping project at Toronto Pearson Airport, Marcelo has worked at Aeroportos Brasil Viracopos for over a decade. Located in Brazil, the airport grew its capacity from 3.5 million passengers per year to 25 million passengers per year crafting a modern terminal that offers more comfort and safety for its users.
During this interview, the Commercial Director and CCO positioned technology as a tool unlocking efficiency, productivity, and enhancing activities across the board. The conversation looked at the influence of digital technology on the airport’s resource allocation process, fleet management systems, airport maintenance management system and more to understand the scale at which tech can optimise operations.
Throughout the discussion, Marcelo highlighted technology as a means to fully realise the potential of the airport’s human workforce, enabling employees to focus on more strategic aspects of their roles requiring human judgement, creativity, and problem-solving skills. Although the benefits of technology formed the majority of the conversation, Marcelo also stressed that “when technology is poorly adopted it can become a menace to the same activities [that it was intended to improve].”
At this year’s World Aviation Festival, Marcelo Mota will be looking at “optimising passenger experience through operational excellency” and taking part in a COO panel exploring how airports leverage digital technologies to optimise overall operational performance. To hear first hand from Marcelo and other industry experts book your ticket now.
