Recently, Thailand’s Prime Minister, Srettha Thavisin, pledged to build the country into a “key aviation hub in the Asia-Pacific region.” The government announced plans for airport transformations and the strengthening of collaboration with airlines, tourism agencies, and hotels to grow the sector. At Aviation Festival Asia, Chai Eamsiri, CEO, Thai Airways, joined for a brief interview, providing insight into how these ambitions translate into strategy for the country’s flag carrier.
During the conversation, Eamsiri outlined the airline’s commercial transformation strategies and its ambitious plans for the future. Highlighting Bangkok’s important role as a hub, Eamsiri noted a shift in Thai Airways’ priorities:
“Our strategy is now focusing more on the connecting passenger […] According to the data, right now point to point represents almost 80 per cent of our passengers, the rest, less than 20 per cent, is connecting passengers. [This strategy] coincides with the government policy to make Bangkok a hub and Thai Airways is a key player on that road.”
Expanding on the airline’s changing priorities, Eamsiri discussed fleet expansion, new markets, and strategic direction, demonstrating optimism for the future of the flag carrier. Watch the full interview below.
Questions asked include:
- As we settle into 2024, what strategies are driving your commercial transformation?
- Now that you are focusing on expansion, what opportunities are opening up for the future of the airline?
- How are your priorities changing with the expansion of your network?
For more like this see:
- Interview with Chai Eamsiri, CEO THAI Airways – Embracing digital
- Campbell Wilson on Air India’s transformation and capitalising on a growing market, “The world’s our oyster.”
- Reimagining tomorrow: Tech innovation at DXB with Paul Griffiths
