United Airlines has opted to enhance transparency with passengers through a new inflight entertainment option. Passengers will now have access to a “Control Tower” view of the journey, seeing its proximity to other aircraft, runways, terminal buildings, and airport features.

This has been launched in partnership with FlightPath3D, drawing on real-time data from FlightAware. As United is the launch customer for this feature, the airline will have a one year exclusive.

Sharing more detail about the map, Duncan Jackson, President of FlightPath3D said:

“The launch of Control Tower is another step in delivering on our mission to guide every passenger through a seamless, transparent travel experience from start to finish […] The moving map is one of the most popular elements of the IFE experience. Now passengers can tap into this dynamic entertainment application from the moment they take their seats. FlightPath3D’s end-to-end journey management and commitment to data-driven solutions are reshaping the future of air travel, and we are delighted to kick it all off with the rollout of the new product on select United Airlines flights.”

United expects access to this level of information will reduce anxiety among some passengers and add a new element of fun for others. Speaking on the significance of the map, Dominic Green, Director of Inflight Entertainment, United Airlines said:

“We know passengers enjoy watching the flight map inflight. In fact, in 2024, on average, travellers spent 60 minutes watching the flight map. Providing even more offerings within the map helps us keep passengers informed and entertained during their flight.”

 

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