DOH wayfinding taps into convenience of mobile devices
Hamad International Airport (DOH) is using QR codes distributed across the airport to provide an innovative digital wayfinding experience for its passengers.
Accessible on flight information display screens, passenger digital assistance kiosks, and other key touchpoints, the solution helps to guide passengers through the airport’s terminal, highlighting various attractions.
Suhail Kadri, Senior Vice President of Technology and Innovation at Hamad International Airport, said:
“We are constantly reviewing and evaluating our multiple digital touchpoints for passengers to ensure we meet their requirements. By investing and utilizing the latest innovative technological solutions and listening to global passenger requirements at our airport, we will continue to set and exceed industry standards.”
This “frictionless” wayfinding taps into the convenience offered by mobile devices. On scanning the QR code, passengers can use their phones to guide them to a selected destination whether this is a departure gate, retail experience, or dining spot.
Demonstrating its commitment to enhancing the airport experience for all, DOH recently received the Accessibility Enhancement Accreditation from Airports Council International (ACI) World. Catering to travellers with reduced mobility, special needs or disability, the airport has a special sensory room, dedicated washrooms, shuttle services within its expansive terminal, access to airport updates through information desks with trained Customer Service representatives, and a dedicated Animal Relief Area for passengers traveling with service animals or emotional support animals.
It is important to ensure efforts to improve the travel experience are extended to all passengers, elevating the journey for everyone.
For more on airport tech see
- British Airways’ new digital wayfinding tool
- Unlocking apps as powerful travel tools
- Accessibility technology for visually impaired passengers
