Air France-KLM makes paying with points frictionless
Air France-KLM has partnered with Pointspay to launch a “first-of-its-kind marketing and payment platform,” Flying Blue+. This makes it easier for members to earn and spending Flying Blue Miles. The key difference being, when shopping online, you can select Flying Blue+ as the payment option at checkout whilst within the merchant’s own online storefront.
Ben Lipsey, Senior Vice President of Air France and KLM’s Flying Blue program, explained:
“Flying Blue+ gives our members the opportunity to easily earn and spend their Miles at online merchants. The customer journey is smooth since members can do their shopping directly with the participating merchants and secure a seamless payment experience. We truly believe this will offer our members more value for their Flying Blue Miles and keep them engaged in their daily lives.”
With the intention of “revolutionising” the loyalty experience for Flying Blue members, the partnership will add value to the loyalty programme in a few ways:
Firstly, points accumulation is made easy. The range of merchants within the Flying Blue+ ecosystem makes it simple to gather loyalty points.
Secondly, the retail experience is frictionless. By adding the accumulated points as a payment option at checkout, the spending of these points becomes not only “intuitive,” but also convenient.
Thirdly, the combination of these factors helps to make the program more engaging.
But, is this how you would choose to spend your miles?
At World Aviation Festival in September, there will be a number of sessions covering loyalty and payments. Book your ticket now to hear directly from inspiring industry leaders including the Head of Payment Facilitation Solutions at IATA, the Head of Emirates Skywards, and the President of Mileage Plus; VP Marketing and Loyalty, at United Airlines.
For more on payments see:
- The payment jungle
- A customer-focused roadmap to digital airline payments
- Is the Aviation Industry Primed to Accept Crypto Payments?