Airlines

Airlines

The secret behind Icelandair’s viral marketing campaigns

The secret behind Icelandair’s viral marketing campaigns

The dominance of social media has added a whole new rulebook to the marketing game. In this medium, customers expect all content to be personalised to them, while jokes and authentic language are favoured even by global brands. In the aviation world, Ryanair's cheeky...

Emirates partner with Crypto.com for new payment method

Emirates partner with Crypto.com for new payment method

Emirates are offering customers a new way to pay: with their crypto wallets. On the airline's app and website, paying through Crypto.com will now appear as a payment method for eligible customers in the UAE. They can then approve the payment in their Crypto.com app....

How United are developing market-leading AI solutions

How United are developing market-leading AI solutions

Aviation talks a lot about AI, but some airlines are turning that talk to action faster than others. United is among the leaders, using the tech to make their app more intelligent, keep ground staff informed, and deliver a better experience for customers. At Aviation...

Emirates to launch new U-Dream headrest in economy seating

Emirates to launch new U-Dream headrest in economy seating

Emirates is installing a new feature across its economy seating. Called the 'U-Dream Headrest', the addition aims to provide a more comfortable experience for long-haul passengers. The headrest slots seamlessly into the back of the seat and can be pulled down to...

EU proposes new international CO2 pricing scheme

EU proposes new international CO2 pricing scheme

The European Union (EU) is set to propose expanded regulations for its carbon pricing system. Under the scheme, flights across a 5,000km radius from the centre of the bloc would be subject to pay €80 per tonne of carbon emitted. This charge was introduced across...

Key insights from top airline CEOs at Aviation Festival Americas

Key insights from top airline CEOs at Aviation Festival Americas

Aviation Festival Americas 2026 spotlighted some of the leading voices from North, South, and Central American aviation. Across multiple keynote interviews, the CEOs of legacy airlines and low-cost carriers (LCCs) alike shared their insights as the industry grapples...

The most striking aviation marketing campaigns of 2026 so far

The most striking aviation marketing campaigns of 2026 so far

As customers scour LLMs, social media, and OTAs for the best deals, airlines need to work harder than ever to get their attention. Aviation is often been slow to innovate, but in 2026 so far we've seen multiple carriers take bold strides forwards in their marketing...

Ryanair profits fall as carrier impacted by high fuel prices

Ryanair profits fall as carrier impacted by high fuel prices

Ryanair has published its financial results for the first quarter of 2026, posting a 6% increase in passenger numbers but a sharp drop in profits. The ultra-low-cost carrier flew more people than in the same period last year: 61.3 million, up from 57.9 million....

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