Interview with Bryan Porter, Chief Revenue Officer, Datalex – Insights into retail and distribution
Datalex is a market leader in digital commerce for travel retail, helping airlines to drive revenue and profit. At Aviation Festival Asia, Bryan Porter, Datalex’s Chief Revenue Officer, joined for a five-minute interview to discuss some areas of the retail and distribution space.
During the conversation, Bryan reveals the key to taking control of airlines’ “distribution destiny” as well as drawing out some of the most useful insights from the company’s global research report. These include the one factor that makes passengers 70 per cent more likely to purchase ancillary products and details of the digitalisation’ gap which “highlights an expectation disparity between airlines and their customers.”
Questions asked:
- How can airlines take control of the distribution destiny?
- Your recent global research report provided the market with some really interesting insights related to the digital retailing experience. What were some key call outs, and any specific to the APAC region?
- How is Datalex addressing the clear revenue opportunity of bundling and what associated challenges are Datalex overcoming for airlines with regards to bundling?
Article by Jess Brownlow
