“The move is inevitable.” Jitendra Sindhwani, IBS Software on the transition to modern airline retailing

by | Nov 6, 2023 | Airlines, Digital Transformation, Interviews, On-demand, Retailing, Travel Tech

At World Aviation Festival, Jitendra Sindhwani, President, Global Sales and Marketing at IBS Software joined for a brief interview exploring the challenges and opportunities in transitioning to Offers and Orders based airline retailing.

Acknowledging that the industry has so far not kept pace with travellers expectations due to dated technology and processes, Jitendra set out three broad categories of change that the industry will need to overcome in the move to modern retailing.

Looking forward, Jitendra sees positive change on the horizon with some airlines taking steps to prepare for the significant shift. Discussing the potential of technology, IBS Software’s President of Global Sales and Marketing also cited AI and ML at the centre of the change, shaping the future of travel and delivering an enhanced overall experience.

To hear all this and more watch the full interview below.



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