Airlines

Airlines

IAG to deploy SkyBreathe fuel efficiency platform

IAG to deploy SkyBreathe fuel efficiency platform

International Airlines Group (IAG) has announced it will use OpenAirlines' SkyBreathe platform to optimise fuel use. 600 aircraft acrosss the group's airlines — Aer Lingus, British Airways, Iberia, LEVEL, and Vueling — will benefit from SkyBreathe's data analysis...

AF-KLM announce five-point plan in final bid for TAP

AF-KLM announce five-point plan in final bid for TAP

Air France-KLM CEO Benjamin Smith has shared the group's five-point strategy as it submits a final bid for TAP Air Portugal. The Portuguese government are selling off a minority stake in the national carrier, with AF-KLM and Lufthansa Group the last remaining bidders....

oneworld launch app partnership to help customers beat jet lag

oneworld launch app partnership to help customers beat jet lag

Airline alliance oneworld have signed a deal with Timeshifter, a popular app for managing jet lag. Customers travelling on a oneworld Round The World ticket will now receive a complimentary subscription to Timeshifter for their entire itinerary. Jet lag results when a...

The airline passenger experience starts before the journey

The airline passenger experience starts before the journey

Airlines are investing heavily in digital experiences – from mobile apps, personalisation, to loyalty programmes, biometrics and even self-service journeys. But those experiences are only as good as their ability to perform when demand peaks. The passenger journey...

Cathay Pacific and Google partner to reduce contrails through AI

Cathay Pacific and Google partner to reduce contrails through AI

Cathay Pacific and Google have announced a new partnership to limit the production of contrails, with trials suggesting AI could significantly reduce warming impacts. Thin, white streaks that appear in the sky behind aircraft, contrails disperse to form clouds that...

The secret behind Icelandair’s viral marketing campaigns

The secret behind Icelandair’s viral marketing campaigns

The dominance of social media has added a whole new rulebook to the marketing game. In this medium, customers expect all content to be personalised to them, while jokes and authentic language are favoured even by global brands. In the aviation world, Ryanair's cheeky...

Southwest to launch lounges in partnership with Chase

Southwest to launch lounges in partnership with Chase

Southwest Airlines have announced they are launching their first-ever lounge network. In partnership with Chase, the lounges will debut at Austin, Baltimore, Honolulu, and Nashville in late 2027. The airline says the investment will deliver the service levels...

JOIN AVIATION NEWS