The Airline Digital Index (ADiX), Benchmarking the digital performance and maturity of airlines

by | Jan 14, 2020 | Airlines, News

Lufthansa Innovation Hub research 

Digital transformation is arguably the greatest threat to well-established companies in a variety of industries. The airline sector is no exception. Lufthansa Innovation Hub wanted to know:

Which airlines are best preparing themselves for a digital future?

Driven by our mission to provide unconventional, data-driven market research that you won’t find anywhere else, we developed:

The first-ever purely data-driven Airline Digital Index (ADiX).

The methodology developed constitutes a new way of conducting digital benchmarking between organizations in the aviation sector and beyond.

The ADiX benchmarks the digital performance and maturity of the 26 leading airlines from Europe and the Americas on the basis of 38 quantifiable metrics across four major categories:

  • Digital Organization
  • Digital Strategy
  • Digital Product
  • Digital Engagement

Get insight into the digital performance of these airlines: 

Air Lingus / Air Canada / Air France / Alaska / American Airlines / British Airways / Brussel Airlines / Delta / EasyJet / Eurowings / Iberia / JetBlue / KLM / Latam / Lufthansa / Norwegian / Ryanair / SAS / Southwest / Swiss / TAP Portugal / Turkish Airlines / United / Vueling / WizzAir. 

Download the ADiX and enjoy a special World Aviation Festival discount code of 20% 

Have we not persuaded you yet? You can also download a preview of the report on our industry deep dive platform