Airlines
Etihad launch Etihad Escapes for one-stop hotel booking
Etihad Airways have announced a new platform to incorporate flights and hotel booking. Etihad Escapes will allow customers to plan their journey in one place, facilitating more seamless travel experiences. Available on Etihad.com from October, the Abu Dhabi airline...
The secret behind Icelandair’s viral marketing campaigns
The dominance of social media has added a whole new rulebook to the marketing game. In this medium, customers expect all content to be personalised to them, while jokes and authentic language are favoured even by global brands. In the aviation world, Ryanair's cheeky...
The Future of Fuelling: Lower costs, fewer errors, and total transparency
The aviation industry manages one of its highest costs with some of its most analogue information. From the pilot's order to the final load, fuel is measured, moved, and signed for many times before it reaches a wing, tracked manually at each stage, opening gaps...
Southwest to launch lounges in partnership with Chase
Southwest Airlines have announced they are launching their first-ever lounge network. In partnership with Chase, the lounges will debut at Austin, Baltimore, Honolulu, and Nashville in late 2027. The airline says the investment will deliver the service levels...
United adds standby feature to app disruption management
United Airlines have enhanced its ConnectionSaver tool to give passengers more control when managing disruption. The AI-powered ConnectionSaver is designed to rebook passengers onto later flights if delays mean they miss their original connection. However, a fresh...
How can airlines develop effective responses to the jet fuel crisis?
It's the big question that the industry continues to debate as the conflict in the Middle East drags on. But for as long as a speedy resolution remains out of reach, airlines need to be implementing strategic long-term plans to manage rising fuel costs. In an...
Working with the aviation industry to prevent human trafficking
On any given day, 27 million people worldwide are exploited in work they were forced into through human trafficking. This global network earns criminals around US$236 billion every year. But helping victims of this terrible trade is difficult as the perpetrators take...
Demand for premium travel grows 4.5% year-on-year
The International Air Transport Association (IATA) have released their annual World Air Transport Statistics (WATS), highlighting evolving trends in the aviation industry through data. Premium boom continues One of the report's key findings concerns the growth of...
Order management: Retailing’s missing half
Airlines have spent a decade upgrading how they sell. What happens after “buy now” still runs on a decades-old reservation record? Why it matters: The offer wins the sale. The order decides the refund, the change and the 11pm disruption. Get that wrong and the...
“The next crisis is always around the corner”: Dennis Cary on resilience in the Americas market
Serving for over ten years as CCO at Copa Airlines, alongside earlier stints at American Airlines and United, Dennis Cary's experience across the industry makes him uniquely placed to understand the current issues aviation faces. At Aviation Festival Americas, we sat...
Malaysia Airlines launches ‘air-to-rail’ partnership with SNCF
Malaysia Airlines have are expanding their MHrail programme, announcing a new partnership with French rail operators SNCF. From the airline's gateway at Paris Charles de Gaulle airport, travellers can now access 28 destinations across the SNCF Voyageurs network on a...
Qentelli: Using AI to work at the speed of the customer
Rising fuel prices are forcing airlines to think beyond their usual preoccupations of customer service, safety, and regulation. Technology is now a greater priority than ever to streamline operations and introduce essential cost savings that could make all the...
IAG invest in ‘shark skin’ aircraft coating for fuel savings
International Airlines Group (IAG)'s venture arm, IAGi, have invested in MAKO, a company producing 'shark skin' drag reduction coatings for aircraft. Called Flightfilm, MAKO's adhesive coating is covered in microscopic riblets that mimic the natural pattern of shark...
Virgin Atlantic VP on Starlink, ChatGPT, and going head-to-head with British Airways
Although based in the UK, Virgin Atlantic are also growing a considerable presence on the other side of the ocean after which it is named. Partnerships with Delta Air Lines, WestJet, and Air France-KLM have supported the carrier's rising status across the Americas and...
Driving innovation and sustainability at Alaska Airlines
Alaska Airlines has always been one of aviation's most innovative carriers. The first airline to sell a ticket online, the first to fly using GPS: Alaska's frequently been ahead of the pack, and wants to retain this edge going forward. Pasha Saleh, the carrier's Head...
Malaysia Airlines and Singapore Airlines launch new business partnership
Malaysia Airlines and Singapore Airlines have launched a new business partnership that fosters closer collaboration between the two carriers. Signed in January 2026, the agreement sees the Southeast Asian carriers co-operate on joint fares and timetables on the Kuala...
Differentiating legacy carriers from LCCs on more than just price
Airlines in the Asia-Pacific region face a range of architectural problems when implementing more sophisticated retail strategies. Sam Chamberlain, Chief Product Officer at FLYR, sat down with us at Aviation Festival Asia to share more about overcoming these and...
IATA sets four priorities to resolve aviation supply chain issues
The International Air Transport Association (IATA) have unveiled four areas for focus to resolve aviation's supply chain issues. Geopolitical tensions and the lingering aftermath of the Covid-19 pandemic have caused disruption across global supply chains for years...
EU and Kazakhstan sign landmark aviation agreement
The European Union (EU) and the government of Kazakhstan have signed a landmark agreement that will open routes to Kazakhstan to all airlines for the first time. Access to Kazakhstan from EU member states has been restricted to national carriers for decades. 20 years...
Can the Gulf’s airlines win back passengers post-conflict?
The Israel-US attacks on Iran launched in March this year completely destabilised the global aviation industry, but no region was worse affected than the Middle Eastern Gulf. Sitting directly opposite Iran, key hubs in Bahrain, Kuwait, Qatar, and the UAE were forced...
