Airlines

Airlines

Jet2 to offer personalised travel through Adobe AI

Jet2 to offer personalised travel through Adobe AI

Jet2 have announced a partnership with Adobe to use agentic AI for personalised travel offers. The airline and package holiday provider is the largest tour operator in the UK, boasting 10 million customers. Through Adobe CX Enterprise Coworker, Jet2 personnel can use...

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Etihad launch Etihad Escapes for one-stop hotel booking

Etihad launch Etihad Escapes for one-stop hotel booking

Etihad Airways have announced a new platform to incorporate flights and hotel booking. Etihad Escapes will allow customers to plan their journey in one place, facilitating more seamless travel experiences. Available on Etihad.com from October, the Abu Dhabi airline...

Air France to open luxury lounge at JFK New Terminal One

Air France to open luxury lounge at JFK New Terminal One

Air France have unveiled 3D renders of the 29,000-square-foot lounge opening at the heart of New York's newest airport terminal. Planned as a hub for international airlines in NYC, New Terminal One is a US$9.5 billion renovation project designed to modernise the Big...

airBaltic file for Chapter 11 bankruptcy amid rising costs

airBaltic file for Chapter 11 bankruptcy amid rising costs

Latvian carrier airBaltic have filed for Chapter 11 bankruptcy in New York City. The carrier said they chose Chapter 11 because their financial obligations are international in nature. A court-supervised restructuring will complete by June 2027. President and CEO Erno...

The secret behind Icelandair’s viral marketing campaigns

The secret behind Icelandair’s viral marketing campaigns

The dominance of social media has added a whole new rulebook to the marketing game. In this medium, customers expect all content to be personalised to them, while jokes and authentic language are favoured even by global brands. In the aviation world, Ryanair's cheeky...

Southwest to launch lounges in partnership with Chase

Southwest to launch lounges in partnership with Chase

Southwest Airlines have announced they are launching their first-ever lounge network. In partnership with Chase, the lounges will debut at Austin, Baltimore, Honolulu, and Nashville in late 2027. The airline says the investment will deliver the service levels...

United adds standby feature to app disruption management

United adds standby feature to app disruption management

United Airlines have enhanced its ConnectionSaver tool to give passengers more control when managing disruption. The AI-powered ConnectionSaver is designed to rebook passengers onto later flights if delays mean they miss their original connection. However, a fresh...

China’s ‘big three’ airlines report combined $1.22bn loss

China’s ‘big three’ airlines report combined $1.22bn loss

China's three biggest airlines said they lost around ¥8.2 billion (US$1.2 billion) in the first half of 2026. Rising fuel prices had a significant impact on Air China, China Eastern Airlines, and China Southern Airlines. The carriers do not hedge much of their fuel,...

Premium revenue grows twice as fast as economy at Qantas

Premium revenue grows twice as fast as economy at Qantas

Despite fuel cost pressures, Qantas's full-year financial results showed strong demand for international travel and premium products. The Australian carrier's share price rose by 4% in the wake of the announcement, as Qantas reported US$1.48 billion in pre-tax profit...

United Airlines announce biggest-ever international expansion

United Airlines announce biggest-ever international expansion

United Airlines has launched its biggest-ever international expansion, adding 10 new cities. Starting in March 2027 and rolling out across the summer, United will be the only US airline serving eight of these routes. This network expansion targets desirable holiday...

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